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How to Create a Content Marketing Strategy for Virtual Reality

Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn’t a new development. What is new is the definition of the term “engagement” itself, or more accurately, what defines a customer’s engagement.

For many customers today, an experience is inauthentic if it’s not interactive.

More information: https://blog.hubspot.com/marketing/content-marketing-strategy-for-virtual-reality

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WHITE LABEL EVENT APPS: WHAT YOU NEED TO KNOW

Event apps have become integral to event marketing strategies. Yet a recent update to the Apple App Store has caused a dramatic shift in the industry. The Event App Primer covers everything you need to know to stay abreast of these changes.

Get ready for the future of event apps.

More information: https://blog.bizzabo.com/future-of-event-apps

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YouTube makes live streaming faster than ever

Live streaming isn’t always as “live” as you’d think.

Streaming videos may often look like they’re happening in real time, but technological challenges typically prevent those streams from broadcasting that quickly, resulting in a seconds-long delay.

Not anymore. YouTube now has a solution that cuts down that delay, known as “latency,” to just a couple seconds.

More information: http://mashable.com/2017/09/05/youtube-live-streaming-ultra-low-latecy.amp

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How to Engage Your Live Stream Audience

It is now an expectation that events have an online aspect. Anyone can add an online element, but how do you make that element valuable and engage your live stream audience?  Strategic thinking is required to organize and provide a positive remote experience. There is no point to be live if you are not going to engage actively with your remote viewers. Need more ideas on how to improve engagement with your audiences?

More information: http://helloendless.com/engage-live-stream-audience/

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The All-Inclusive Guide to Virtual Reality At Events

The use of virtual reality at events is a huge trend. However, it’s not just a trend, the use of virtual reality at events is here to stay. In this guide, we will teach you everything you need to know about VR and how it can be used at events. From the differences between realities, the tools you can use to implement VR and ways you can incorporate it into your own events. Let’s jump in!

More information: http://helloendless.com/virtual-reality-at-events/

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How Augmented Reality Will Impact Meetings and Events

Thanks to Apple’s recent product launch event, augmented reality (AR) is getting a lot of attention these days. Apple’s next generation of phones — the iPhone 8, iPhone 8 Plus and iPhone X — will all carry Apple’s ARKit, a free iOS 11 software update that enables developers to create augmented reality applications that place digital objects in the real world.

More information: https://skift.com/2017/10/11/how-augmented-reality-will-impact-meetings-and-events-in-the-future/

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The Freelancer’s ‘Little Black App’

The ‘gig’ economy is no longer a buzzword. The event environment has changed as has the way freelancers work with event organisers. Temporary positions are common and organisations contract with independent workers for short-term work on a regular basis. But there are pain points to this new way of working. Scheduling, communicating with and booking freelancers can be a nightmare, especially in the deluge of applications used at every juncture in the event organising process.

More information: https://www.eventindustrynews.com/news/event-technology-news/freelancers-little-black-app/

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New Technology Products 2018

Event Tech is no different. The companies producing it are continually looking to develop the services they offer to make our operational tasks more efficient. So how do you stay abreast of the latest industry products? It’s simple really; follow the Event Industry News guide to 2018’s new technology products.

More information: https://www.eventindustrynews.com/news/event-technology-news/new-technology-products-2018/4/

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What You Need to Know: Getting Started with Event Technology Integration

Congratulations! You’ve jumped on the bandwagon and decided to use one or more technology apps for your upcoming event! Maybe you’re trying out a session content management system to replace your HUGE spreadsheet, or you’re saving paper by putting the event handbook in digital format for the first time.

A group of trees in Oregon is silently cheering for you.

More information: http://blog.hubb.me/2015/10/14/what-you-need-to-know-getting-started-with-event-technology-integration/

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2017 Event Tech Trends: Where Are They Now? (AR/VR)

Back in 2016, we released our predicted tech trends for 2017. We were super excited about those trends back then, and it is amazing how much has already happened. We’re now looking into tech trends for 2018, and that made us think – as much as we need to be constantly looking forward, we should take a second and look back to see how far we’ve come in regard to event technology. Read on as we review our 2017 trend predictions and see where they are now, one year later.

More information: https://blog.cvent.com/events/2017-event-tech-trends-predictions-where-are-they-now-ar/