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If You Think Beacons Are All the Same, Read This

There’s a lot of buzz about iBeacons in the event industry, and for good reason. iBeacon’s revolutionary concept is a pioneering option in the industry, however, iBeacons do have limitations and not all devices are created equal. Despite its many strengths, iBeacons communicate in only one direction. In contrast, some digital badges on the market utilize a bi-directional beacon, and the distinction between the two is very distinct.

More information: http://blog.etouches.com/event-tech/if-you-think-beacons-are-all-the-same-read-this/

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Capture Leads With Marketing Automation and Event Apps

When two of your event planning tools can work together, they make processes more efficient and can deliver optimal results. Case in point: marketing automation software and your event mobile app. Both do great things on their own, but if they can integrate together, they can become incredibly useful tools for attendees, sponsors and event planners alike.

More information: http://blog.etouches.com/tips-and-tools/event-marketing/capture-leads-at-your-event-with-tapcrowd-and-marketo/

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Back to Basics: Event Mobile App Engagement

Every successful event planner knows that audience engagement is the key to building and sustaining a loyal attendee following. There are a multitude of ways to get the attention of your audience, from interesting speaking sessions to interactive exhibit hall booths, to fun contests and networking cocktail parties. But one place to not neglect a focus on engagement is with your mobile event app.

More information: http://blog.etouches.com/event-tech/mobile-apps/event-mobile-app-engagement/

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Catching the Live Stream Wave

In a society of people craving to know what the next big thing will be, everyone is hungry for information. Corporations need to be ready to give their customers exactly what they are looking for.  Instant gratification for information in the form of live streaming from corporate events, meetings, and conventions is one of the latest trends consumers are eager to join.

More information: http://meetingpool.net/catching-the-live-stream-wave/

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Gamification at Your Event: It’s About More Than the App

The concept of gamification has certainly gotten a lot of attention recently, but many misunderstand what this buzzword is actually all about. Often, people assume it refers to a technology when gamification is actually more of a mindset. And it t isn’t all about using an app.

More information: http://meetingpool.net/gamification-at-your-event-its-about-more-than-the-app/

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Considering a Chatbot for Your Next Event? Here are Some Tips to Get You Started

Chatbots, or bots, are taking the tech world by storm, so it’s no surprise have begun to make their way into the event space. These programs, powered by artificial intelligence (AI), have the ability to communicate with users, mimicking natural speech while they answer questions and provide helpful information.

More information: http://meetingpool.net/considering-a-chatbot-for-your-next-event-here-are-some-tips-to-get-you-started/

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Drones are One of Today’s Hottest Tech Gadgets. Here’s How to Use Them at Your Event

Drones are everywhere. They have rocketed into public awareness thanks to their ability to capture video and still images from angles that can be hard to achieve using any other means. Plus, these unmanned aerial vehicles can be a lot of fun to operate.

While drones were once out of the reach of the masses, now, almost anyone can buy a quality drone from just a couple hundred bucks, making them an attractive option for viewing your event.

More information: http://meetingpool.net/drones-are-one-of-todays-hottest-tech-gadgets-heres-how-to-use-them-at-your-event/

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5 Outstanding Event Software Integrations for Event Professionals

Most event professionals rely heavily on their primary event management software solution to keep things organized. But many of these options don’t natively support every activity you need to handle. That’s where integrations come in.

Software integrations are additional services that connect seamlessly into your primary platform. They allow you to manage other tasks without having to open up additional software and prevent you from having to enter in data two, three, or however many additional times it would take to get all of these details listed across every system.

More information: http://meetingpool.net/5-outstanding-event-software-integrations-for-event-professionals/

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From etouches: the Event App Blue Book for Mobile Apps

etouches recently released their latest ebook, “the Event App Blue Book for Mobile Apps.” The ebook, written by Niko Nelissen, former CEO of TapCrowd and current Vice President of Mobile, Data and Engagement at etouches, aims to enable planners to build advanced app strategies.

More information: http://meetingpool.net/etouches-releases-new-ebook-the-event-app-blue-book-for-mobile-apps/

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5 Affordable Apps for Trade Show Managers to Capture Leads at Shows

Let’s face it — the reason we exhibit at trade shows is for leads.  Demand generation.  Finding peospects and expanding relationships with customers.  Business cards are time-tested contact data vessels, but what if you want to qualify, or gather more data at an event.  With technology, capturing leads’ contact info “on the floor” at events has never been easier. Modern technology gives trade show planners and attendees the tools needed for a flawless lead generation experience.

More information: http://meetingpool.net/5-affordable-apps-for-trade-show-managers-to-capture-leads-at-trade-shows/