So you’re interested in acquiring a mobile event app, but first and foremost you must get approval from the big boss. You understand the benefits and see the trend in mobile usage at conferences, but naturally you have to fight for what you believe to be the best marketing tactic for your events. Knowing this isn’t always an easy task, we’ve brainstormed the top reasons why your boss may say “no” to going mobile and even provide you with the perfect rebuttals to change their opinion about doing so.
Smart devices have become necessities of the modern life because technology has changed how we receive information and how we communicate with family, friends, and other networks. A recent Deloitte study shows 43% of mobile users pick up their phones within five minutes of waking up. Also, according to comScore’s 2016 U.S Mobile App Report, people spend around 2.5 hours per day on smartphones.
Mobile is where your customers spend most of their time. A study published by Compuware says that more than 80% of customers prefer mobile apps to traditional websites. So what does that mean? Mobile provides the power to reach a user anytime, anywhere. So why not deliver a strong and memorable experience for your members while also supporting your association business goals and building a lasting long term relationship?
More information: https://www.eventpedia.com/blog/11-reasons-why-you-need-a-member-app
What does this latest update to the Lumi Event App mean to customers and attendees? Simon Officer, Lumi’s Event App Product Manager, took a break to answer a few questions:
Pete Eyre- Marketing Director: There’s lots of event apps out there these days- why should our customers be interested in this November 2016 update?
As a seasoned industry professional, you have attended, organised and managed plenty of events. You know that innovation is key to a successful event. It only makes sense that you want to stay ahead of the curve.
However, you still have your boss to report to and sometimes convincing your boss (or client) that you need to invest in newer ways of making an event more interesting and engaging is a task that’s easier said than done.
Mobile apps are one of the fastest growing sectors of event technology. Providing organisers, attendees and sponsors with a powerful tool comprising of valuable features that can improve event management, deliver information, encourage participation, boost engagement, gather data and analytics and smoothen networking among attendees and sponsors, app have become somewhat indispensable for enhancing attendee experiences, especially where hybrid events are concerned.
Over the last two decades or so, gaming has been adopted in different spheres of popular culture. In this span of time the term ‘gamification’ has become quite the loved buzzword. What is gamification exactly? In essence, it is the application of the basic video-gaming principles with the purpose of getting people interested in a programme and to get them to complete tasks with increasingly intense levels in order to receive an award.
Gamification encourages attendees to engage and interact with an event through clever use of competition and rewards. While smart gamification can increase booth traffic, ramp up networking and make speaker sessions more interesting, poorly conceived ones can hamper attendee experience . The successful formula for gamification consists of three major elements, which are:
3 Reasons Why An AI Bot in your Event App is like delicious Jelly in your PB Sandwich
Or spoonfuls of steaming chocolate fudge on your ice cream.
Or extra cheese on your pepperoni pie
…and now I’m hungry. I may have let the metaphor get away from me there.
As a conference presenter or producer, your goal is to create an event that has impact, effectively engages your attendees and provides benefits to your presenters. In a market as competitive as New York, that means taking a creative approach through the use of technology. Lighting, sound and video can play a huge role in the success of your event. When properly presented, the technical elements of your production can add impact, help you effectively engage with attendees, increase the confidence and effectiveness of your presenters and leave your guests talking about your event long after it’s over.
More information: http://www.bmlblackbird.com/audio-visual-companies/