Although it’s not necessarily a new innovation, recent advancements have made virtual reality (VR) more immersive and affordable than ever before. As a result, VR is now capturing our imaginations and transforming everything from everyday experiences to industrial design processes — and smart brands are sitting up and paying attention.
What makes VR so impactful?
More information: http://freemanxp.com/insights/blog/why-virtual-reality-and-why-now/
Everybody is talking about how virtual reality will change the events industry. While the opportunity is exhilarating, it’s also important to know how to best approach VR from a strategic standpoint and how to put the right people in place to ensure success.
VR is an exciting, trending technology. And it’s something everybody wants to experience at events. But don’t forget about its real purpose in the event space — it is a tool to engage and connect with attendees, and make an impact with your brand.
More information: http://freemanxp.com/insights/blog/virtual-realitys-real-operational-opportunity/
Drones, those remote-controlled quadrocopters you probably have seen and heard whining overhead—have come a long way from their early role as solely military tools. They’re now being used in industries ranging from real estate to beachside shark spotting to virtual venue site inspections. In fact this more than $20 billion industry, which is predicted to grow up to $140 billion by 2020, also is winding its way into meetings and events, providing a downrush of excitement for audiences of all kinds, according to Christine Hilgert, CMP, senior vice president of meetings, Meeting Expectations.
More information: http://www.meetingsnet.com/event-tech/drones-moving-events-speed-flight
Drones can add some , but as is true for most new technologies, there are tricks to doing it right. Here are seven key things to know when contemplating using drones at an event, according to Christine Hilgert, CMP, senior vice president of meetings, Meeting Expectations, who spoke about drones at a recent MeetingsNet webinar.
More information: http://www.meetingsnet.com/corporate-toolbox/7-need-know-facts-about-using-drones-events
Meeting planners are people people—they have to be, given that what they do is all about providing in-person experiences. So the thought of using virtual and augmented reality in meetings has been a little controversial, said Brandt Krueger, educator, speaker, consultant who specializes in the field of meeting technology, during a recent MeetingsNet webinar.
More information: http://www.meetingsnet.com/event-tech/meetings-get-real-and-then-some-virtual-and-augmented-reality-technology
Few things make you simultaneously wish you were in someone’s shoes and feel so glad that you’re not as watching someone jam out to a Paul McCartney concert via an immersive virtual reality headset in front of a room full of people. Yes, the guy who donned the headset and boogied down at the start of a session on cool technology trends at the Financial and Insurance Conference Planners Annual Meeting was undoubtedly having a blast.
More information: http://www.meetingsnet.com/event-tech/are-you-ready-5-technology-pillars-disruption
Street festivals and other community events can attract large crowds, but a crowd doesn’t always ensure impressive sales. Events that rely upon food trucks, bars, or merchandise vendors circulating on foot traditionally expect attendees to pay in cash. This limits sales right from the start because attendees are limited to the amount of cash they have on hand. Even if they come across items that they would like to purchase after running out of cash, they are often left to search for an ATM and stand in line. In many cases, that isn’t even an option.
More information: http://www.simpli-fi.co.uk/market-trends/cashless-events/
If you’re looking at event technology trends for 2015/2016, here’s what you will need to know first.
Interactive touch screens will be everywhere. We have them on our phones, on our computer screens, in cinema kiosks, and now our attendees will use them from their personal mobile devices at our events. They will ask questions and otherwise interact with presenters from their interactive touch screens. The long walk to the microphone (and its stress for attendees) will disappear.
More information: http://www.simpli-fi.co.uk/technology-updates/the-need-to-know-about-event-tech-trends/
Remember the days when you went to Wembley to watch the football match and Wimbledon to watch the tennis or to a conference for the content and the off chance you would find someone with whom you could do business?
Increasingly, the match or content is not the only driving force for attendees. There are so many demands on our attention. Ride the Tube and people are running their finger down their smart phone checking e-mail or thumbing away texting or engaging in social media. Loud music, flashing scoreboards, video screens bombard us at sporting events.
More information: http://www.simpli-fi.co.uk/service-highlights/using-an-event-app/
Creating an app for your event that attendees can download and use as a one stop source of information offers huge rewards for event organisers.
Not only does a well designed app provide visitors with a one stop reference point for information about your event, it opens up new and exciting channels for delegates to communicate with you and with each other. From the comfort of their phones, attendees can network with other guests, plan schedules, ask questions and leave feedback.
More information: http://www.simpli-fi.co.uk/uncategorized/reap-the-benefits-of-marketing-your-event-app/