Let me tell you what makes an event manager go crazy: buying an expensive, fancy event app, and then realize that nobody is using it. It’s quite frustrating to believe all the beautiful promises about how the app can engage the attendees or help you go paperless, only to understand later that it fails to grab the attention of your audience.
Drones are a recurring presence in more and events near you. How can you use them to make your event more secure, successful and engaging?
I can see you going ‘whatever’ on me. I spent an hour with one of the top experts on drones in the US. Give me 10 minutes of reading time and I promise you will be interested in what I have to say about drones.
Mixed reality blurs the lines between the real and virtual worlds. Those blurred lines will soon be commonplace at events. Are you ready?
Lately, it seems like virtual reality has been getting all the press, and rightly so. The last two years have seen the technology advance at an unprecedented rate. With that advancement, naturally, comes new ideas and concepts. Mixed reality is one such concept and now, as we identified in our Trends Report, that too is beginning to gather pace.
Thirty-one years ago, when Freddie Mercury and his bandmates from Queen asked the world: “is this the real life? Is this just fantasy?” it posed a profound question. The opening lines from Bohemian Rhapsody would become some of the most recognisable and introspective in history – does the universe actually exist, or is everything a figment of your wild imagination? Freddie and the band probably didn’t think there’d be anything in between those two options.
One thing no one can accuse digital tech developers of is resting on their laurels when it comes to innovation. No sooner has everyone just about got their head around one gamechanger – Web 2.0, Wifi, mobile, social media – you can guarantee something else is waiting around the corner to start a new trend.
After the triumphant rise of smart devices, observers of all things tech have been keenly looking out for the next hardware revolution. One likely candidate is so-called wearable technology.
As an event organiser, guest registration is a critical moment. To get off to a good start, you want to carry out initial administration quickly and efficiently, handing out welcome packs and passing on important information. At an invite only event, you need to be able to check attendees off as they arrive, and for all types of event, it is a key moment for gathering attendance data.
However, for guests the registration process can be a chore. When large numbers of guests arrive at once, bottlenecks quickly form, and attendees have to wait in frustratingly long queues.
Event apps are a fantastic addition to the event planner’s armoury. They offer an easy, intuitive way to deliver all the information your attendees will need and want about your event, and open up a direct line of communication to boot.
But what can sometimes catch organisers out is the timing for getting the app ready. It is easy to think of an app as an in-event accessory, and aim to have it ready to go live just in time for things to start.
Last week we shared various lessons we’ve learned producing 3D projection events. On a related topic, this week’s blog entry will dispel the most common and consistent myths of 3D projection mapping.
1. Glass is 3D Projection’s Enemy
When scouting markets for architecturally unique and interesting structures, we often encounter buildings that are primarily glass. Although these buildings may appear architecturally compelling, glass surfaces do not properly reflect the light needed to achieve 3D projection clarity.
Remember the old Apple iPhone advert, when apps first came on the scene? It took you through a series of needs you might have – checking snow conditions, finding your car, counting calories in your lunch – and hit each one with the punchline ‘there’s an app for that’. (If you want to see how far the iPhone has come in seven years, watch the original ad from 2009. It looks terrifyingly small and old-fashioned.)
Event and meeting planners are hyper-focused on making sure their event check-in process goes smoothly, since it’s the attendee’s first experience onsite. More and more often, planners are turning to technology to automate aspects of their events — freeing up their time to focus on creating an impactful experience.
Imagine your worst nightmare, come event day. Does it go a little something like this?