AR is technology that adds things to your view of the world. It’s basically additional computer-generated information overlaid onto a live view of a real-world environment. It can include anything form videos and images to location data and product specs. The important bit is that the environment becomes interactive for the user.
What becomes apparent over time about augmented reality is that you can explain it in a hundred different ways, create countless video demos and come up with any number of pithy sound bites as to what it is but nothing beats actually showing it to people. It harks back to the good old principle of “Do what you say, don’t just say what you do”.
When a product increases a company’s value by 7 billion dollars, we pay attention. That’s where our fascination with the Pokémon Go app has spiralled into new explorations of using augmented reality at events.
Early this month more than 6,000 virtual reality enthusiasts and entrepreneurs gathered in Los Angeles for the premier VR event in Los Angeles, VRLA. If conference attendance growth is any indication of where the industry is headed then it’s clear that VR is well on its way to making it mainstream.
The sixth-annual iteration of game maker Valve Corporation’s signature event, The International, kicked off at Seattle’s Key Arena on Monday — and it wasn’t just the players who were featured on stage.
Busy globe-trotting CEOs often complain they can’t be in two places at one time. But last week, Accenture CEO Pierre Nanterme was — at least digitally.
On Monday, Nanterme went to an Accenture broadcast studio in Paris, where he is based, and in a moment that seems more Star Wars than C-suite, had his image beamed to suburban Chicago, where 500 of the company’s top executives were meeting.
Organizing guided visits which require the speakers, interpreters and delegates to move from one place to another? Need interpretation for just a small number of delegates, too few to warrant a more sophisticated interpretation set-up? Arranging bilingual meetings in small meeting venues where an interpretation booth for simultaneous interpretation simply won’t fit?