Your big meeting just wrapped up and by most accounts, you’d call it a success. Key industry experts delivered relevant, need-to-know information produced for high-impact and well-attended general sessions. The conference agenda was packed with educational workshops with more great information presented by strong speakers. Then, you read the feedback surveys.
If you are busy managing multiple events, you definitely do not have much time to sit in front of a computer. You probably carry a big binder with all your notes and sometimes it’s hard to keep track and pull out the correct information in just a few seconds.
Few people travel just to see the sights anymore. After all, with Instagram, Facebook and a slew of other social media sites and apps to browse through these days, each with hundreds of thousands of photos of every must-see sight on earth, traveling has become much more about experiencing local cultures than getting a professional photo with the Eiffel Tower. Besides, that’s what selfies are for.
The new Fever smartphone app helps users find and book tickets to events by showing which of their social network connections are attending. The app also shows event listings based on other information gleaned from users’ social media habits. The new app just secured $3 million in seed funding to help with promotion in the New York City market, where the developer is currently focusing its efforts.
Event organizers are planners to the core. If you’re an event organizer, you likely have a unique gift of being able to see both the big picture as well as the unique steps and resources needed to get to that vision. In other words: you’re both a people and task person which is truly a rare find. However, no matter how skilled you are, there is a limit to what the human brain can remember, communicate, and facilitate.
In the rapidly evolving smartphone industry, it is important to stay up-to-date with the latest market trends. A recent Nielsen Wire study brings to light two important statistics that you should consider if you’re thinking about developing event apps for iPhone, Android, and Windows Phone.
Put simply, iBeacons can tell when your phone is in close proximity and react by sending a message to it (or performing another pre-determined action).
‘iBeacon’ is actually Apple’s brand name for a new type of generic technology known as an ‘indoor proximity system’ which uses the latest version of Bluetooth (Bluetooth Low Energy – BLE) to enable smart phones or similar devices to receive messages or perform actions when in close proximity of an anchor device (an iBeacon).
Pause Fest is Australia’s premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analytics for the organizers.
Apple iBeacon gives great opportunities to develop innovative marketing campaigns, particularly for retailers. Beacons are small wireless sensors to connect the online with offline worlds. Their main purpose for a retailer is to enhance the customer experience by offering a new form of proximity marketing which can link to boosting product sales.