A little over a year ago, iBeacons made their way to the retail market in a mass deployment to 254 Apple stores. Since then, they’ve had technology enthusiasts and event marketers alike anticipating the splash this fresh technology would make in the world of events. If you’re thinking about using iBeacons at your next event or are looking for ways to enhance your attendee’s experience, read on for some real world experience.
AR or “augmented reality” is a sibling technology to virtual reality. However, instead of creating a complete virtual space, it overlays digital items onto real-world objects and settings – including event venues. This creates the potential for incredibly imaginative interactions with your attendees…as long as you are willing to invest the time and expertise to make it work.
Augmented Reality is the simulation of the virtual world in the real world. All that exists in the virtual world, the world of computers, software, games and artificial intelligence, which is simply nonexistent in the real world, is given shape and form and thus an existence in reality.
The case for augmented reality (AR) vs. virtual reality (VR) has long been fought, perhaps even prior to the technology that we use in regards to them in present day. But perhaps TechCrunchhit the ball out of the park with their simple statement: “VR and AR tinker with our reality — but AR enhances it, while VR diverts us from it.”
Virtual Reality (VR) seems to be on everyone’s mind these days. Or rather on their heads. From Facebook to Google and Samsung, technology that was once considered for only the few, might be getting closer to being ready for the masses. One area open to this technology is the events industry. Why would VR be a good fit? Because attendees are getting younger, which means they’re looking for something new and fresh.
David Beckham is certainly no stranger to grabbing the headlines. But the former England captain recently captured the public’s attention in a rather unexpected way thanks to a special interview with Sky Sports.
In honor of the 7th month (which reminds us that the year is closing fast and 2017 will be here sooner than we think), here are 7 great ways to use holograms for event marketing. PRSONAS holograms can engagement and be a HUGE HIT at your next event: