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Event TV: H&M’s 3D projection for World Recycle Week

H&M unveiled a giant 3D projection across the face of its Oxford Circus store last Friday (15 April), as part of its involvement with World Recycle Week (18-24 April).

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More information: http://www.eventmagazine.co.uk/event-tv-h-ms-3d-projection-world-recycle-week/brands/article/1391518

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Five reasons we love 3D projection mapping

3D projection mapping is an event technology that involves the projection of images and video onto a static surface. Event production companies use it to create a highly memorable audiovisual experience for event guests, creating the illusion of movement in 3D while the object remains static.

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More information: http://rbgroup.co.uk/index.php/2014/04/five-reasons-love-3d-projection-mapping/

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ICYMI: Augmented reality and virtual reality, a practical application for events? – Event Tech Live 2015

We’ve heard a lot of hype about immersive technologies, augmented reality and virtual reality.

There’s been plenty of scepticism but arguably 2015 saw many great examples from within the events industry. Rapid innovation looks set to continue with 2016 expected to bring many more advancements – the relevance to our industry is surely undoubted?6

More information: http://www.eventindustrynews.co.uk/event-technology-news/icymi-augmented-reality-and-virtual-reality-a-practical-application-for-events-event-tech-live-2015/

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Augmented Reality: How you can use it in presentations and at events

This is a pretty cool example of how AR can give an experience at a presentation that goes way beyond what you can do with 2D projection (e.g. ppt or video). I guess we’ll see more and more of this stuff at events, because it really has a wow-factor!

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More information: https://michaelheipel.wordpress.com/2011/04/21/augmented-reality-how-you-can-use-it-in-presentations-and-at-events/

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How the Rise of Virtual Reality Will Change Event Management

The event industry’s changed a lot in the last twenty years.

Mobility has streamlined administration and event organization to an unprecedented degree. Cloud computing has brought with it scores of apps that make attendee engagement, remote attendance, and information management easier than ever before. And social media has brought with it an entirely new marketing paradigm, one which every event organizer worth their salt must understand.

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More information: http://tweetwall.com/blog/how-the-rise-of-virtual-reality-will-change-event-management/

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Michael Jackson Hologram Rocks Billboard Music Awards: Watch & Go Behind the Scenes

The Michael Jackson performance on the2014 Billboard Music Awards was the result of nearly half a year of planning, choreography and filming, not to mention the development of new technology.

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More information: http://www.billboard.com/articles/events/bbma-2014/6092040/michael-jackson-hologram-billboard-music-awards

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Hologram wows audience at Central Hall’s Meet The Future event

Over 300 delegates witnessed a 3D holographic interview live on stage at Central Hall Westminster’s Meet The Future event on Tuesday that created a real buzz as the audience struggled to differentiate between the live presenter and the life-like holographic image. Delivered by event partners Musion and Eclipse Presentations, Dr Paul Redmond was interviewed in holographic form on his research into the future of work and ‘Generation Y’.

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More information: https://www.c-h-w.com/news/212/67/Hologram-wows-audience-at-Central-Hall-s-Meet-The-Future-event/

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5 Reasons Why 3D Hologram Technology is Sure to Get a Rise From Event Attendees

If there is one technology that is guaranteed to wow event goers and get a rise out of them, it’s 3D holographic projects. Here are 5 reasons why you should consider holograms to engage your audience.

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More information: http://www.computerhowtoguide.com/2016/02/3d-hologram-technology-is-sure-to-get-a-rise-from-event-attendees.html