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How iBeacons Can Improve Your Event

Meetings tech expert Corbin Ball recently described iBeacons as having a major impact on events. But, why? (And what are iBeacons again?) iBeacons are another way for you to use mobile technology to engage your smartphone-attached attendees. This is especially important as global smartphone ownershipcontinues to increase.

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More information: http://blog.cvent.com/blog/valerie-zogas/how-ibeacons-can-affect-your-event

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HUNDREDS ATTEND VISTEK CAMERA & DRONE EVENT, RECORDER LAUNCH

Vistek hosted over 400 people to promote new photo tools, including a 4K video/still camera, a drone with an under slung gimbal, and a new 4K recorder. The event took place yesterday and today at its Toronto headquarters on Queen St. E.

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More information: http://www.wifihifi.ca/LatestNewsHeadlines/HundredsAttendVistekCameraDroneEvent,RecorderLaunch.html

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LIGHT UP YOUR EVENT WITH THESE PROJECTION MAPPING TACTICS

From the Hoover Dam to St. Peter’s Basilica at the Vatican, projection mapping events continue to take awe-inspiring light shows to new heights—and surfaces—all over the world. Here, a roundup of nine dazzling projection events to inspire your portfolio in 2016.

The world premiere of the Freightliner Inspiration Truck at The Hoover Dam set a new Guinness World Record. Die Weltpremiere des Freightliner Inspiration Truck an der Hoover-Talsperre brachte einen Eintrag ins Guinness-Buch der Rekorde.

More information: http://www.eventmarketer.com/article/nine-projection-mapping-strategies-that-will-show-you-the-light/

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3-D Projection Mapping: How to Turn Any Surface Into a Dynamic Video Display

The concept of projecting an image onto the side of a building isn’t new, but what is relatively new are the advancements in software and projectors that allow the two to be used in tandem to produce images that create a trompe l’oeil effect. The software allows designers to create videos that reconstruct three-dimensional points to a two-dimensional plane, while the projectors have become much brighter and able to throw light for hundreds, even thousands, of feet.

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More information: http://www.bizbash.com/3-d-projection-mapping-how-to-turn-any-surface-into-a-dynamic-video-display/new-york/story/22705/#.VwogwJx96M8

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Spicing Up Art with 3D Projection Mapping

On Saturday evening, 12 March, graduates at ITMO University surprised the city again with a game of lights. For the first time, the event, “Everything is Illuminated” included a remarkable contemporary art exhibition for St. Petersburg citizens using 3D projection mapping on hand-made polygonal sculptures. This large event was organised by the team “Paperhead” with the support of ITMO University’s Chair of “Creative Light Design School” and Studio 212.

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More information: http://en.ifmo.ru/en/viewnews/5489/Spicing_Up_Art_with_3D_Projection_Mapping.htm

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Augmented Reality At Events

As event professionals, we are constantly looking for ways to expand and develop our offerings to clients. Following on from a great article from Quick Mobile about event trends in the future, we have decided to offer our thoughts on an exciting piece of #eventtech, augmented reality.

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More information: http://grooveyard.ie/augmented-reality-events/

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MasterCard showcases ecommerce payments through virtual reality at PGA Tour golf event

MasterCard is showcasing new ways for people to pay for goods this week, as the company lets visitors to the Arnold Palmer Invitational (API) PGA Tour event in Florida pay for items through virtual reality (VR) glasses.

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More information: http://venturebeat.com/2016/03/16/mastercard-showcases-e-commerce-payments-through-virtual-reality-at-pga-tour-golf-event/

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The Potential of Virtual Reality at Events

Recently, I attended an event where virtual reality stations were set up. At these stations, you could try out and jump into the world of virtual reality, teleporting yourself to new worlds and new experiences. The experience was incredible and unique, and left you amazed at all the possibilities virtual reality brings to the entertainment industry.

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More information: http://www.spingo.com/blog/post/the-potential-of-virtual-reality-at-events

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How an argument with Hawking suggested the Universe is a hologram

The proponents of string theory seem to think they can provide a more elegant description of the Universe by adding additional dimensions. But some other theoreticians think they’ve found a way to view the Universe as having one less dimension. The work sprung out of a long argument with Stephen Hawking about the nature of black holes, which was eventually solved by the realization that the event horizon could act as a hologram, preserving information about the material that’s gotten sucked inside.

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More information: http://arstechnica.com/science/2011/07/how-an-argument-with-hawking-suggested-the-universe-is-a-hologram/

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4Dpresence Unveils World’s First Live Holographic Event Platform Enabling Millions to Participate From Their Homes and Personal Devices

IRVINE, Calif., Jan. 19, 2016 /PRNewswire/ — New media company, 4Dpresence, announced today that their live HD holographic events available online to the masses.  Concerts, town halls, fundraisers, and numerous other events are now no longer limited to a single place.  The team at 4Dpresence enables CEOs, celebrities, politicians, and speakers to appear live on stage as a hologram and also interact with people from their home on stage as holograms.

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More information: http://www.prnewswire.com/news-releases/4dpresence-unveils-worlds-first-live-holographic-event-platform-enabling-millions-to-participate-from-their-homes-and-personal-devices-300206202.html