It always made sense that Google would eventually enter the beacon space. In many ways, it’s surprising that Google didn’t get there first. After all, the technology is essentially putting cookies into physical spaces and bringing many of the same technology we use on the web to the physical world. The tracking, advertising, contextual aware potential of the technology made it a Google no-brainer.
A growing number of supermarket chains are bagging their self-serve checkout lanes, saying they can offer better customer service when clerks help shoppers directly.
More information: http://www.dailyherald.com/article/20150815/business/150819705/
Events.com, an event management platform that facilitates and enhances the experience of hosting and attending events, announced today that Elite Sports California LLC, a multi-sport event management company that creates and produces marathons, half marathons, duathlons, triathlons, and 5K to 10K races has selected Events.com to provide online event registration along with operational and social media expertise.
More information: http://www.prweb.com/releases/2015/08/prweb12885501.htm
Sporting events are one of the more natural use-cases for proximity-based engagement, and the PGA has recognized the opportunity to better serve its fans in attendance.
More information: http://www.ibeacon.com/beacons-deployed-at-pga-championship/
In what seems like the blink of an eye, drones went from something only gadget enthusiasts obsessed over to mainstream machines you can now pick up from places like Toys”R”Us for just $25. In turn, the number videos on YouTube featuring drone footage has skyrocketed in just the last few months alone. In the process, we’ve also seen an increase in drone related mishaps.
More information: http://bgr.com/2015/08/14/drone-camera-attack-eagle-fisherman/
Installation is carrying out some research into the European 3D projection mapping market.
With the new Alphabet coming into play, major changes are going to happen and it seems they have already started. Niantic Labs, the Google owned startup, which has developed Ingress, is drifting away from its parent company. The announcement was made on its Google+ page where it stated that it plans to grow on the success of Ingress. The company said that the augmented reality game has been downloaded over 12 million times and more than 25,000 people have attended its live events across the globe. Niantic Labs will now function as an independent company.
With the Oculus Rift headset due to launch early in 2016 after what feels like an eternity of build up, consumer level virtual reality is about to transition into an actual reality. It’s potentially a turning point for the games industry, and has huge implications for fields as disparate as engineering, medicine, and communications. But there are challenges too — the technology could prove alienating to all but hardcore enthusiasts, and there’s still little in the way of confirmed software.
No longer do you need ridiculously expensive equipment to make a hologram projector.
Someone’s worked out how to create them with just your iPhone, items you’ll probably find lying around your house, and a bit of Blue Peter-style arts and craft skill.